5th Force: Threat of Substitutes

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Are you concerned about becoming obsolete to new products and services?

This force studies how easy it is for clients to switch from your services to a different service altogether… i.e. FSBO, Quicken Rocket Loans, etc.

Fortunately, 87% of new home buyers still worked with an agent in 2018. This most likely has to do with the complexity of real estate and the sheer importance of such a pivotal life event.

As technology continues to improve, there’s more pressure on agents to demonstrate their value against new systems that seek to take their place. All the more reason to build your client base right now, preserving your success.

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